最近的投融资中 Web 3.0 的趋势直线上升，那么受到众多资本喜爱的 Web 3.0 到底是什么呢？
The trend in recent investment financing of Web 3.0 has risen exponentially xff0c; then what exactly is Web 3.0 that is favoured by a lot of capital xff1f;
Web 3.0的应用范围很广，大家所在网络上最多听到的应该就是只读、读写、读写权这类比较复杂的阐述。
Web 3.0 has a wide range of applications & #xff0c; the most frequently heard on the web should be more complex statements such as read-only, read-write, and read-write rights.
而本篇将作为 Web3.0 的入门文章，没有所谓的长篇大论，我们将用通俗易懂的语言阐述其基本概念，带大家了解什么是 Web 3.0。
And this will be an introductory article for Web3.0 & #xff0c; there will be no so-called long talk & #xff0c; we will present its basic concept & #xff0c in plain language; and we will show you what is Web 3.0.
开始之前，我们先给到一个关于 Web 1.0 、Web 2.0 、Web 3.0 不同点的结论。
Before we start xff0c; we give a conclusion about the different points of web 1.0, Web 2.0, Web 3.0.
Web 1.0，第一代互联网，静态互联网；
Web 1.0 的核心为：平台创造、平台所有、平台控制、平台受益。
Web 1.0 & #xff0c; First Generation Internet & #xff0c; Static Internet & #xff1b;
Web 1.0 at its core & #xff1a;
Web 2.0，第二代互联网，交互式互联网；
Web 2.0 的核心为：用户创造、平台所有、平台控制、平台受益。
Web 2.0 & #xff0c; Second Generation Internet & #xff0c; Interactive Internet & #xff1b;
Web 2.0 centred on #xff1a;
Web 3.0，第三代互联网，协议互联网；
Web 3.0 的核心为：用户创造、用户所有、用户控制、协议分配利益。
Web 3.0， Third Generation Internet & #xff0c; Protocol Internet & #xff1b;
Web 3.0 at the heart of xff1a;
对比上面的Web，我们不难对原创者所产生的所有内容进行一个内容思考：
Compared to Web， above; it is not difficult for us to think about all the content generated by the originals & #xff1a;
这个内容，由谁创造产生
这个内容，创作归属权归谁
这个内容，控制管理权归谁
这个内容，产生的利益归谁
This content xff0c; who created it
xff0c; who owns the creation
xff0c; who controls the administration
xff0c; who generates the benefits xff0c
1、Web 1.0
代表：静态网页、传统报刊、Yahoo 思考内容：平台创造、平台所有、平台控制、平台受益。
Representatives & #xff1a; static web pages, traditional newspapers, Yahoo reflection & #xff1a;
互联网最初的静态网页，我们可以参照现在传统的报刊、杂志。报社雇佣了编辑、记者，然后由记者将城市里发生的事情记录下来发送到报社，报社编辑再将文章内容刊登到报纸上，从而发售以供用户观看。
The original static Internet page xff0c; we can refer to the current tradition of newspapers and magazines. Newspapers employ editors, journalists xff0c; journalists then send a record of what happened in the city to the newspaper xff0c; newspaper editors post articles on the newspaper xff0c; so they sell them for user viewing.
从上面的例子我们不难看出，无论是编辑还是记者，都是归属于报社的。也就是说报纸上的内容均由报社创造，其创作的所有权也归属报社，同时如何管理报纸的分发与售卖的管理控制权也归报社所有，而售卖报纸的收益也归报社所有，编辑与记者也不过是拿着报社工资的员工罢了。
From the above examples, it is easy to see that xff0c, an editor and a journalist xff0c, belongs to the newspaper. That is, the newspaper created xff0c; ownership of its creation also belongs to the newspaper xff0c; management control over the distribution and sale of newspapers is also vested in the newspaper xff0c; the proceeds from the sale of newspapers are also owned by the newspaper xff0c; editors and journalists are simply employees with newspaper salaries.
所谓的Web1.0，从用户角度来看，就是由平台单方面向用户输送信息，而用户仅具备只读权利，平台输送什么信息，用户就看什么信息。
The so-called Web1.0， xff0c from the user's point of view; xff0c; xff0c from the platform unilaterally to the user; xff0c from the user only has read-only rights; xff0c from the platform; ff0c from the user's point of view; xff0c from the user's point of view.
2、Web 2.0
代表：社交网络、Facebook，Google 思考内容：用户创造、平台所有、平台控制、平台受益。
Representatives & #xff1a; social networking, Facebook & #xff0c; Google Thinking & #xff1a; user creation, platform ownership, platform control, platform benefits .
Web 2.0也是目前网络上最主要的形式，在Web2.0上，平台只需提供一个基础设施及环境，但平台创造的内容占比较小，且鼓励用户自我创作。在整个创作的环境、发布的平台、读者的阅读等，都将由平台掌握。
Web 2.0 is also the most important form of the current network xff0c; on Web 2.0 xff0c; the platform provides only an infrastructure and environment xff0c; but the platform creates smaller content xff0c; and encourages users to create themselves.
例如微博，用户在微博上面发表自己的任意创作内容，但平台凭借自己对基础设施的控制权，掌握着用户创作内容的源数据，即等于平台获得了用户数据的所有权。
For example, microblogging & #xff0c; users publishing their own creative content on microblogging & #xff0c; but the platform by its own control over the infrastructure & #xff0c; source data with user content & #xff0c; i.e., the platform has acquired ownership of user data.
这里表现较为明显的是，微博可以决定 编辑、修改、屏蔽、删除用户的任意内容，而被修改的任意内容则统称为违规内容，其将由微博定义。
What is more evident here is xff0c; Twitter can decide to edit, modify, shield, remove any user's content xff0c; any modified content is collectively called irregular content xff0c; it will be defined by Twitter.
再说说直播平台，直播平台的主播们创作的内容，所创造的价值收益将由直播平台决定分配。比如打赏的分配比例，大主播和小主播所签约合同等级的不同等，均由平台说了算。其用户在使用互联网过程中产生的大量数据足迹与价值，也由平台无偿占有。
Again, live platform & #xff0c; content & #xff0c produced by livecasters; value benefits generated will be distributed by live platform. For example, the distribution ratio of reward & #xff0c; differences in contract levels between big and small anchors & #xff0c; are determined by the platform. The vast amounts of data footprints and values generated by its users in using the Internet xff0c; and are also held free of charge by the platform.
Web1.0，信息与数据的产生被限定在一个小范围内，其符合“谁创造、谁拥有、谁受益”的市场经济基本原则。
Web1.0 & #xff0c; information and data generation is limited to a small range & #xff0c; it is consistent with the basic principles of market economy “who creates, owns and benefits”.
而Web2.0是一个产生过量信息，填补网络数据的过程。从信息及知识点来说，Web2.0无疑是成功的，但从创作所有权与价值分配等市场经济角度来看，Web2.0无疑是扭曲且不合理的，创造者的基本权利被剥夺，用户价值被随意汲取，这实际上是一种数字奴役制度。
And Web 2.0 is a process that produces excess information & #xff0c; fills network data. From information and knowledge points & #xff0c; Web 2.0 is undoubtedly a success & #xff0c; but from a market economy perspective such as creative ownership and value distribution & xff0c; Web2.0 is undoubtedly distorted and unreasonable xff0c; creators are denied their fundamental rights xff0c; user values are taken at will xff0c; this is actually a digital slavery system.
这解释了为什么只有 Web 2.0 的时代产生了若干超级巨头，因为这些平台实际上无偿占有了数千万甚至数亿用户所生产和创造的价值的很大一部分。
This explains why only the Web 2.0 era produced a number of super-large xff0cs; these platforms actually account for a large portion of the value produced and created by tens of millions, if not hundreds of millions of users, free of charge.
让我们再从用户角度来看 Web2.0，用户观看了其他用户在平台所创造的内容及收益，于是自己也想创造新的内容，这是创造者数量激增的原因。用户在遵守平台规则的同时，获得内容带来的收益，同时对自己的账户及内容有极大的自主控制权。
Let us look at web 2.0， from a user's perspective; users view the content and benefits created by other users on the platform & #xff0c; so they want to create new content & #xff0c; this is why there is a proliferation of creators. Users, while complying with the rules of the platform & #xff0c; gains from content & #xff0c; and have great autonomy over their accounts and content.
这无疑是平台为用户营造了一种虚假 Web3.0 的情况，因为无论是归属权、管理权还是利益分配，看似都在用户手中，实则均为平台说了算。
This is undoubtedly a false Web3.0 situation for users & #xff0c; because whether ownership, administration or distribution of benefits & #xff0c; seems to be in the hands of users & #xff0c; it's all in the hands of the platform.
3、Web 3.0
代表：区块链、元宇宙、DAO、NFT、链游思考内容：用户创造、用户所有、用户控制、协议分配利益。
On behalf of xff1a; block chains, meta-cosmos, DAO, NFT, links reflection xff1a; user creation, user ownership, user control, agreement distribution benefits.
了解了Web1.0与Web2.0，再来看Web3.0将会更清晰一些，在 Web 3.0 中，用户所创造的数字内容，归属权明确为用户所有，控制管理权明确由用户所有，其所创造的价值，根据用户与他人签订的协议进行分配。
Web1.0 and Web2.0， are known; again, web3.0 will be clearer & #xff0c; in Web 3.0 & #xff0c; digital content created by users & #xff0c; attribution rights are clear for users & #xff0c; control management rights are clear for users xff0c; value created xff0c; distribution according to agreement between users and others.
本文在这里就不重述区块链的本质与功能，Web3.0利用区块链的协议创造与自动执行的技术，即通过智能合约，权利与价值的分配协议可以不通过第三方，即得到高效、准确、可信的执行，并且全过程可审计。用一句通俗易懂的话来说，就是“没有中间商赚差价”。但区块链只是手段，目的是实现用户数字资产权益的确认和保护。
This paper does not recapitulate the essence and function of the block chain xff0c; Web3.0 uses the block chain agreement to create and automate technology xff0c; xff0c; i.e., through smart contracts xff0c; rights-to-value allocation agreements may not pass through third parties xff0c; i.e. through efficient, accurate and credible execution xff0c; and is auditable throughout the process. In plain words, xff0c; i.e., “no middleman earns the difference.” But the block chain is merely a means xff0c; the aim is to achieve the recognition and protection of the user's digital asset rights.
举例近期火热的元宇宙，用户在元宇宙里的数字资产权益由NFT确定与保障，NFT将作为Web3.0上重要的通证权益，这使得用户自由的在元宇宙里进行添加、修改、编辑自己的小空间，再对小空间进行出租、展览、出售等行为从而获益。
For example, the recent hot meta-coast xff0c; the user's digital asset interests in the meta-cosm are identified and safeguarded by NFT xff0c; the NFT will serve as an important pass on Web3.0 xff0c; this allows users to freely add, modify, edit their own little space xff0c in the meta-cosmos; and to benefit from small space rental, exhibition, sale, etc.
我们目前正处于从 Web2.0 向 Web3.0 过度的时期。
We're in a period of excess from Web 2.0 to Web3.0.
Web1.0发展到Web2.0，激发了用户创作、分享的心理上满足，并开辟了一条新的收益模式，这致使Web2.0产生了过量信息的爆发，产生了数百倍的原创作者，原创作者在与平台洽谈后的利益分配下，获得属于自己的收益。
Web1.0 developed to Web 2.0， inspired user creation and sharing of psychological satisfaction & #xff0c; and opened up a new profit model & #xff0c; this led to the outbreak of excess information & #xff0c; produced hundreds of times the original creator & #xff0c; acquired its own benefits under the distribution of the original creator's benefits after talking to the platform.
为了保证原创者的利益，在社会形态发展进程中已经出现相关法律，即知识产权。
In order to ensure the interests of the original creators & #xff0c; relevant laws have emerged in the process of social formation development & #xff0c; i.e. intellectual property rights.
而 Web3.0 时代的到来，将崛起若干全球性的巨型平台，在原创的地位再次被拔高，在利益的分配更加透明合理，在协议控制下的绝对公平，这一切都会使之涌现出比现在多出数百倍的原创作者。
And the advent of the Web3.0 era & #xff0c; the rise of several global mega-platforms & #xff0c; the re-elevation of the original status & #xff0c; a more transparent and rational distribution of benefits & #xff0c; absolute fairness under the control of the agreement & #xff0c; all this will bring out hundreds more original creators than it is now.
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