在大众还没有搞清元宇宙到底是什么的情况下，众多科技巨头公司已经纷纷在做元宇宙布局，而不少国内公司也表示早就涉足元宇宙领域。元宇宙只是玩概念吗，它在当下有何应用场景？11月10日，一场以“元宇宙时代的跨界融合”为主题的论坛在上海的风语筑大楼举办，来自VR、AR、游戏、虚拟偶像、虚拟社交等不同领域的从业人士各抒己见。现场椅子坐满，不少人站在门口旁听，足以见证“元宇宙”在当下的热闹。
In the absence of public understanding of what the meta-cosmos is, many technologists have been working on meta-cosm layouts, while many domestic companies have indicated that they are already involved in the meta-cosm. Is the meta-cosmos just a game concept, and what is its current application? On November 10, a forum on the theme of “Transborder integration in the age of the meta-cosmos” was held in Shanghai in a windhouse built in Shanghai, where practitioners from different fields, such as VR, AR, games, virtual icons, virtual socialization, etc.
一位传媒分析师描述的元宇宙有点像《黑客帝国》：“上一代互联网的数字感官体验限于视觉和听觉，但是嗅觉、触觉体验并没有数字化，这是元宇宙的使命。元宇宙的终局是人机协同，可以通过人脑植入，实现生物智力和数字智力的合并……”
A media analyst described the meta-cosmium as a bit like the Hacker Empire: “The digital sensory experience of the last generation of the Internet is limited to vision and hearing, but the sense of smell, touch and experience is not digitized, which is the mission of the meta-cosm. The ultimate goal of the meta-cosm is to bring together people together and combine their bio-intelligent and digital intelligence by implanting their brains...”
在另一位AR行业人士眼里，通过VR/AR眼镜接入虚拟空间，就可以在元宇宙中漫游。视+AR创始人涂意认为，全息导游、历史复原等虚实结合的文旅服务已经取代景区原始的租麦导览，这是一种初期的元宇宙体验。
In the eyes of another AR trader, access to virtual space through VR/AR glasses makes it possible to roam the meta-cosm. The founder of +AR argues that a virtual combination of holographic guides, historical restoration, etc., has replaced the original rental wheat guide in the landscape, an initial meta-cosm experience.
游戏人则把元宇宙看作万物皆可探索互动的数字化世界，就像电影《头号玩家》里描绘的，只不过未来要进一步降低创作者的开发门槛。“游戏是最符合大众对元宇宙想象的，它满足了虚拟身份和虚拟世界观两个要求，也能建立自己的货币流转体系，是视觉沉浸的直接联想。”
The gamer sees the meta-cosm as a digital world where all things can be explored interactively, as described in the film Player One, only to further lower the development threshold for creators in the future. "The game is the most popular imagination of the meta-cosmos, it meets the requirements of virtual identity and virtual world view, and it also creates its own money flow system, which is a direct association of visual immersion."
而在VR行业人士看来，元宇宙的尽头是内容，通过做线下VR体验空间，可以提前培养用户的元宇宙内容消费习惯，未来再把内容搬上云端。VR内容平台为快科技创始人叶瀚中认为，内容付费是一种已经验证的元宇宙商业模式。“沉浸式娱乐是大势所趋。我们在VR产品上做了很多创新，在线下景区、商场投放价格低廉的设备。也许3、4年内，元宇宙的入口在线下，5年后，元宇宙入口将无处不在。”
In the VR industry's view, the end of the meta-cosmos is content, which, by doing the VR experience space under the line, allows users to develop their meta-cosm content consumption habits ahead of time and to move the content onto the cloud. The VR content platform is a proven meta-cosm business model for the founder of fast-tech technology. “The immersion of entertainment is a trend. We have made a lot of innovations in VR products, with low-cost equipment being placed in the lower view area online, in the mall. Perhaps in three or four years, the portal to the meta-cosmos will be on-line, and five years from now, the portal to the meta-cosmos will be ubiquitous.”
“元宇宙是个筐，啥都能往里装。”元梦智能首席商务官张忠一语道破天机，他觉得目前没人能定义得了元宇宙，大家都是在摸着石头过河，但可以确认的一点是，当你数字生活体验的时间大过物理空间时，元宇宙生活的开端就开始了，但现在还远远不够。
"The Won-Cosmos is a basket, it can be filled with everything." The words of Jan-Jong, the CEO of Yuan-dynastics, think nobody can define the Won-Cosmos at this point, and we're all touching the rocks across the river, but it's certain that when you experience digital life much more than physical space, the beginning of the life of the Won-Cosmos begins, but it's not enough.
元宇宙在当下有哪些应用场景？业内人士普遍看好沉浸式娱乐业态。共同虚拟技术合伙人龙能认为，元宇宙在文娱行业落地的场景有很多，比如最近大火的和文旅景区结合的沉浸式夜游，互动影视、VR游戏、虚拟演唱会、应用VR/AR技术的数字文博领域等都有令人看好的发展方向。中国移动咪咕公司VR事业部负责人朱佳伟也觉得，需要数字衍生内容加持的演艺空间拓展会是元宇宙很好的应用方向。还有人设想，就像美剧《西部世界》里，在元宇宙中生活的人们走入银行、商场时，遇到的客服、导购都是虚拟数字人，它们像是元宇宙的APP，除了有功能，还有形象、性格。已经有公司在制作这样的虚拟数字人，但离真正成功还有科技壁垒要打破。
The cosmopolitan Virtual Partnership believes that the cosmopolitan universe has a lot of scenes in the entertainment industry, such as the recent immersion at night in the fire and the conglomerate, the interactive video, VR games, virtual concerts, the digital dimension of the application of VR/AR technology, all of which are promising developments. The head of the VR program in China's mobile Micah Corporation, Chu Jia Wei, also thinks that the digital derivatives will be the best applications of the cosmos.
“虚拟世界对标现实世界，把生产行为迁移到数字中，比如今天的会就不该在这里开，而应该在虚拟世界中开”，Oasis创始人尹桑这样描绘他心中的元宇宙，无论是上学、工作、还是娱乐活动都应该在虚拟世界中进行，所有现实世界中的生产行为都转移到虚拟世界里。该公司所开发的一款社交软件正试图去实现这些功能。
“The virtual world against the real world, moving productive behaviour to numbers, such as today’s meeting, should not be here, but rather in the virtual world”, the founder of Oasis, Yoon Sun, described the meta-cosm in his mind, whether it be to go to school, to work, or to entertain, in the virtual world, where all production in the real world is transferred. A social software developed by the company is trying to achieve these functions.
这不禁令人思考，一切都搬入虚拟的世界，真的是人类要探索的未来吗？有关元宇宙的讨论还远未结束，就像风语筑大楼门口的一句标语：“好玩的时候才刚刚开始。”
Is it really the future for mankind to explore when everything moves into a virtual world? The discussion of the meta-cosmos is far from over, like a slogan at the door of the building: "The time for fun is just beginning."
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