成人教育培训市场，面对的是物质丰富之后精神匮乏的时代需求，保守估计在三千万人次。没钱的人忙着赚钱，有钱有闲才会追求精神需求，所以这个韭菜园的韭菜质量极高。
The market for training in adult education is faced with the demands of an era of lack of spirituality after material abundance, which is estimated to be 30 million times. People who have no money are busy making money and have no time to pursue their spiritual needs.
我们打开这个蓝海，看看繁荣的背后，有多少套路，当下有个例子。
Let's open this blue sea and see how many sets of paths are behind prosperity, for example.
大脑银行，这个比较温和
Brain Bank. It's milder.
有个苏州公司叫大脑银行，确实存在几年了，老早前就有人问我是不是洗脑啊是不是C销，一直有点印象，最近有朋友说刷屏了，就重新找来看看。
There's a Suzhou company called Brain Bank, which has been in existence for years, and someone asked me if I was brainwashing or C-store, and it's been a little under the impression.
媒体信息里，最吸引眼球的是2019年初与IBM的合作，但是前后翻找别未找到精确信息佐证，一年来也未见有信息跟进，此处存疑。贴吧里看有网友说代理费38万，学员单价4800，这个市场价格并不了解，不做评论。
The most attractive part of the media information is the collaboration with IBM in early 2019, but the search has not been supported by accurate information, nor has it been followed up in the past year, and there are doubts about it. The post says that there are 380,000 agents and 4800 students, and the market price is unknown and not commented on.
APP里的商城运行模式，如果有多层次需要奖金制度来分析涉传风险，如果涉及融资集资则需要更多细节信息，这些日后再去追究。
The business-city operating model in the APP requires more details if there are multiple levels of incentive systems to analyse risk transfer and if financing is involved, these will be pursued later.
洗脑嫌疑
Suspected brainwashing.
百度视频和官方APP里找了一些大脑银行的视频看，培训内容接地气的程度确实不错，虽然有些内容看起来有些单薄，但确实是涉及管理的，培训对象锁定为中小企业的话还比较对路子，并非成功学那些华而不实，可以给个中评。
100-degree videos and official APP videos of brain banks show that the content of the training is really good. While some of the content may seem thin, it does involve management, and the target is more likely to be the right person if the training is targeted at small and medium-sized enterprises.
与成功学不同的地方还有，场景中没有整齐划一的刺耳嚎叫，鸡血很浅。培训，交钱，要的结果是思考，不是掌声，也可以给个中评了。
And what's different from success is that there's no one-size-fits-all wailing on the scene, and chicken blood is shallow. The training, the pay-off, if you want to think, it's not a round of applause.
有人指责课程收费本身价值不符，这问题是理不清的，涉及认知能力只能说“如人饮水冷暖自知”，洗的狠一点，我们也顶多扣上去一个精神C销的帽子，而且只能嚷嚷屁用没有。
Some accuse the course fees of not having the same value in themselves, a problem that is difficult to understand, involving cognitive ability that can only be said to be “like a man's drinking and warming himself” and a bit harsher in washing, and we can at best take a spiritual C-sale hat and yell for nothing.
既然不算洗脑，那问题在哪里？
If it's not brainwashing, what's the problem?
教育培训行业的通病
Generalization of the education and training sector
有个老子学院，里面有个人叫张三愚，以多种名义收钱宣讲道德经，网友发来资料里也有宣传“我为区块链代言”的照片，网上一看还有个商学院和酒厂，这身道袍完美无缺。把干货培训资料拿来一翻，其中有一本中英文对照版的道德经注解，里面的大白话无法直视。
There's an old school, with a guy named Jang Sanjing, who collects money for moral texts in many names, a photo of "I am the Voice of the Blocks" on the Internet, and a business college and a wine factory on the Internet, and this robe is perfect. The dry product training material is turned over, and there's a cross-reference to the Chinese and English versions of the ethics in which the big words cannot be seen.
在2017-2019年区块链高潮里，我们见证了无数的神棍区块链，无链不欢。
In the climax of the chain of blocks from 2017 to 2019, we witnessed numerous chains of the tavern.
现在都喜欢撕扯传统文化马甲，没这个逼格似乎无法培训，然后什么两性关系、亲子教育、心灵、潜能什么什么的都来了。
It seems impossible to train without it, who now like to tear away traditional cultural vests, and then come along with relationships, parent-child education, hearts, potentials and everything.
按这样开发课程的惯性，亲子关系和夫妻感情讲完了，是不是要去关心别家床笫之私，再发展个房中术培训课，再发展发展，变成灵修们的“灵与肉的巅峰体验”......
In this way, the development of the course's inertia, parent-child relationships and spousal relationships are finished. Are we going to take care of the privacy of other beds, develop a classroom training course, develop it and become the spiritual master's experience of the spirit and the flesh?
抬头一看，远处有个叫做PUA的课程，突然一阵眩晕........
Look up, there's a class called PUA from a distance, and suddenly it's dizzy...
对，这是拼盘，是大杂烩，但这些毕竟还是培训范围之内，虽然不专业但是收费很专业，于是就有了属于他们的“学员群体”，反反复复的培训之后，往往还很有凝聚力。
Yes, it is a mix, but these are, after all, within the scope of the training, which, although unprofessional, is charged a very special amount of money, so that there are “groups of trainees” belonging to them, often with a sense of cohesion after repeated training.
于是，故事就不一样了......
So, the story is different...
与金钱挂钩后，染上缺钱病，割韭菜，能治病
If you're tied to money, you'll get a cash-deficit disease, cut vegetables, cure the disease.
原则上来说学习和商业就应该互相避嫌，但我们所处的现实却很骨感，因为从商业角度来说，这只是客户资源的充分开发，但现实社会里，则是魔障的开始。
In principle, learning and business should avoid each other, but the reality in which we find ourselves is rather slim, because, from a commercial point of view, it is only the full exploitation of customer resources, but in a real society it is the beginning of the magic.
更趋利的玩法，很多培训机构背靠背搞个融资平台，搞个商城，搞个区块链，美其名曰：整合资源，资源对接，平台化，投资化，金融化，融资渠道筛选，精准投放，一旦为了钱，包装就会摇身一变，高大上了许多。
A more profitable way of playing, with many training institutions back-to-back with a financing platform, a business town, a block chain, and a better name: integration of resources, matching of resources, platforming, investmentization, financialization, filtering of financing channels, precision of investment, and a change in packaging for money, which is much larger.
教育培训，变成了套路的的挡箭牌，培训班、某某学院、某某商学院这是常见的，往往还有些夹杂慈善、民间协会、宗教募捐等等套路，则又多了一重挡箭牌。
Educational training has become a sign of the road, which is common in training courses, in a certain college, in a certain business school, and is often accompanied by a combination of charity, civic associations, religious fund-raising, etc.
他们怎么玩的？
How do they play?
老的教育培训机构，主要围绕着自己的优势课程开展市场，偶尔外接一点团队培训，顶多是串场一下会销而已，这是几年前的业态。
The old education and training institutions, which are mainly marketed around their own niche courses, occasionally take up a little team training, at best by selling a series of events, as was the case a few years ago.
有时候也会帮别人洗脑，深圳众鼎就对接过WV梦幻之旅，结果洗着洗着连自己导师都一起被骗去做WV梦幻之旅了，关了半年放出来继续当导师。
Sometimes people are brainwashed, and the Shenzhen people have followed the WV Dream Tour, and even their mentors have been tricked into doing the WV Dream Tour and have been released for six months to continue as mentors.
现在，这些刀法不够快了。
Now, these knives aren't fast enough.
学员到手里先用自己的干货培训（确实多数是有干货的），获取到信任后再介绍新的课程，与学员之间建立信任。
At the hands of the trainees, they train in their own dry goods (and indeed most of them are dry), gain trust before introducing new courses and build trust with the trainees.
为了培训效果学员也会经常互动交流，从线上走到线下，这就从培训的弱关系，信任度得到进一步强化，老师和同学们的友谊之窗打开了，变成了组织内的强关系。
In order to train the trainees, they also interact regularly, moving from line to line, from weak relationships of training to greater trust, and the opening of a window of friendship between teachers and students to strong relationships within the organization.
到这一步，韭菜就基本养成了，后面就是如何收割。与割韭菜的项目方合作，胆小的就在自己微信群里发一发，愿者上钩。
At this point, the pickles are basically grown, followed by harvests. In collaboration with the cutting project, the timid ones send a signal in their micro-letters, and the wishers are hooked up.
胆儿肥的，就在学员们的培训课程里嫁接上项目推介，像会销一样洗一遍脑，然后轰轰烈烈的音乐中催单交钱，而且都是现场促单下单。
The man with the guts is to marry the project in the course of the participants, wash his brain like a salesman, then make a single payment in the loud music, and make a single order on the spot.
其中，涉及币圈链圈、C销、庞氏融资的提成比例极高，15%是正常提成，有的甚至占现场下单金额的40%，暴利啊！
Of these, a very high percentage of money chain, C, Ponzi financing, 15 per cent of which is normal, or even 40 per cent of the total amount on the scene, is highly profitable!
韭菜割完，项目出问题了，和自己没关系啊！那是合作方，不是我们机构干的，你要找他们去，维权别找我。
It's not your business, it's not our agency. You're looking for them. You're defending my rights.
于是，手起刀落后云淡风轻，完全没有后遗症，法律上干干净净，钱赚的最是轻松。
As a result, the knife was left behind, there were no after-effects, the law was clean and the money was the easiest to earn.
再后来，看别人割韭菜收钱收到手软，干脆自己赤膊上阵割韭菜，法律上背靠背再另行注册法人就行了，税收则是两头靠，那边便宜走那边。这才是割韭菜的，终极必杀技。
And then, when someone else gets the money to cut herbs, they'll just cut herbs on their own, and then they'll register legal entities on their backs. Taxes will be on both sides, and they'll go that way cheaply. That's the way to cut them.
很多韭菜，死的时候，都不知道自己从那里开始中招的。
There's a lot of pickles, and they don't know where they started when they died.
大家看币圈群里热闹，来来回回就是炒币挖矿，可培训群里的项目推介会里，上通天下入海，来往之处寸草不生，所有韭菜连根拔起一毛不剩。
When you look at the crowds of coins, you dig up and go back and forth, you can train the group's projects to go into the sea, to travel to and from the sea and to the ground, and all the groceries are uprooted.
当然，陈安之这种割韭菜的水平，确实比较丢人，他还没学会。
Of course, Chen Anzhi's level of cutting is rather humiliating, and he hasn't learned it yet.
监管缺位的背后，是法律
Behind the lack of supervision is the law.
成人教育培训在商业化的道路上诱惑太多，初心难以保持纯粹，于是生存发展，搭平台，促融资，进而圈钱集资相关的诈骗套路防不胜防。
Adult education training is too tempting on the path of commercialization to remain pure, so survival development, platform, financing and, in turn, money-for-money-related fraud traps are unstoppable.
深圳搞培训的来钱确实快，写字楼动则就是一整层一整层的高端写字楼，一进去黑压压一片电话销售的小隔断，后面就是会场，明摆着是商业行为。
Shenzhen's training is fast-tracked, and the writing floor is a full-storey high-end writing building, with black pressure on a small segment of telephone sales, followed by a meeting, and is clearly a business act.
打着各种教育甚至慈善的旗号，不仅收了学费，还要收佣金，还要用教育培训、慈善协会等等名目逃税避税。
Under the banner of education and even charity, not only school fees but also commissions, but also tax evasion under the name of education and training, charitable associations, etc.
教练技术在媒体曝光及内参督促后，深圳众鼎的定性并未撼动这个江湖，甚至原有的教练技术中涉嫌强迫交易罪的感召，依旧还有人大量使用。
After media exposure and internal supervision, the popular characterization of Shenzhen did not shake the appeal of the former trainee technique for the crime of forced trade, which is still widely used.
监管层面，似乎没有明确的主管部门，媒体一直是零零碎碎的曝光，也还没意识到这是个现象级的问题。
At the regulatory level, there seemed to be no clear authority, and the media had been exposed in a piecemeal manner and had not yet been aware of the phenomenon.
整合资源为了提高商业效率，不是为了提高欺骗效率，法无禁止皆可为，不是法无禁止皆可骗，法治中国梦任重道远...................
The consolidation of resources in order to increase commercial efficiency, not to increase the efficiency of deception, the law can be enforced, the law can be defrauded, and the rule of law in China has a long way to go...
注册有任何问题请添加 微信：MVIP619 拉你进入群
打开微信扫一扫
添加客服
进入交流群
发表评论