新京报：吃巴菲特午餐，是对孙宇晨“割韭菜”的讽刺

资讯 2024-06-30 阅读:29 评论:0

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　　吃巴菲特午餐，是对孙宇晨“割韭菜”的讽刺

Buffett's lunch is an irony to Sun Woo's morning cut.

　　■ 观察家

• Observer

　　“天价午餐”换来免费PR和营销，给自己公司盖个“靠谱”的戳，给自己头衔再镀一层金，恐怕才是孙宇晨看中的潜在收益。

The potential gain of Sun Woo's vision is the exchange of a daily lunch to provide free PR and marketing, a “comprehensive” pamphlet for his own company, and a further layer of gold for his title.

　　昨天，孙宇晨又上了头条。据报道，昨日凌晨，2019年巴菲特午餐的竞拍胜出者揭晓，正是孙宇晨。竞得价格4567888美元(合人民币约3153万元)，创下巴菲特午餐竞拍价历史新高。

Yesterday morning, Sun Woo took the lead. Yesterday morning, the winner of Buffett's luncheon in 2019 was reported to have discovered that it was Sun Woo's morning. The price of $4567888 (approximately $31.53 million in RMB) was $456,788 and the price of Buffett's luncheon was the highest in history.

　　对于这次天价午餐，孙宇晨在3天前就预告自己“干了件大事”。竞拍胜出后，他发微博称，自己是巴菲特价值投资理念的长期信仰者，并将邀请区块链行业知名人士一起与巴菲特交流。

For this daily lunch, Sun Woo announced three days ago that he “has done a big job.” After the competition, he tweeted that he was a long-standing believer in the Buffett value investment concept and that he would invite prominent members of the block chain industry to communicate with Buffett.

　　什么叫“千金一掷”？花3000多万元竞拍巴菲特午餐作了注解。但对曾一次套现20个亿的孙宇晨来说，这笔钱可能真的不算多。考虑到巴菲特午餐早已成大IP，今年又是20周年，“节点溢价”加上眼球效应，没准这就是孙宇晨等竞拍者眼里投资回报率极高的投资。

It may not be that much money for a two-billion-dollar breakfast. Given that Buffett's lunch is already a big IP, this year's 20th anniversary, the nodal premium plus the eye effect may be a very high return on investment in the eyes of competitors like Sun Woo's morning.

　　所以，在一般人看来，这是“有钱任性”；在孙宇晨那里，这兴许就是一箭数雕。“知识付费”在其次，“一通操作猛如虎”换来免费PR和营销，给自己公司盖个“靠谱”的戳，给自己头衔再镀一层金，才是更重要的收益。

So, in general terms, it's a “richness”; in Sun Woo's morning, it's probably an arrow. Next, “know-how-paying” for free PR and marketing, putting a “right-to-do” stamp on one's own company, plating its title with a new layer of gold, is the more important gain.

　　可揆诸当下，网友对此的反应除了“羡慕嫉妒”，还有更多的不感冒。说到底，公众对此次天价午宴还有另一个评判维度，即价值观层面上的审视。正所谓“法律之上有道德”，积攒财富也要有价值观。而孙宇晨千金一掷背后的资本原始积累，似乎总伴生着“割韭菜”的黑点。

In the end, there is another dimension to the public’s assessment of the price of a daily luncheon – a value dimension. The so-called “ethics above the law” – and the value of the wealth accumulated.

　　这不是孙宇晨首次显风头，而这对于站在风口的他来说，本也无可厚非。但公众对币圈坑中小投资者的做法深恶痛绝，在“割韭菜”问题上注定没那么包容。

This is not Sun Woo’s first appearance, and it would have been good for him to stand in the air. But the public’s abominable approach to small investors in currency pits is bound to be less inclusive about “cooking vegetables.”

　　毕竟，“币圈”生财之道就是一场“击鼓传花”游戏。早在2017年，国家层面就开始清理境内比特币交易所；今年4月，国家发改委发布《产业结构调整指导目录(2019年本，征求意见稿)》，明确“虚拟货币挖矿活动(比特币等虚拟货币的生产过程)”列为立即淘汰类产业，指向性也很明显。

After all, the “currency ring” is a game of “crowding flowers.” As early as 2017, the national level began cleaning up the domestic Bitcoin exchange; and in April this year, the National Development and Reform Commission released the Directory of Guidance on Industrial Restructuring (2019 edition, comments), which clearly identified “virtual currency mining (the production process of virtual currency such as Bitcoin)” as an immediate phase-out of industries.

　　在此情境下，孙宇晨标榜自己是“价值投资”，似乎也反证了“币圈首富”李笑来对他那句“肯定是忽悠”的评价。

In this situation, Sun Woo's reputation as a “value investment” seems to support Lee's assessment of “the rich in the currency” as “a sure lie”.

　　耐人寻味的是，这次午宴因巴菲特和孙宇晨的“同框”而多了很多话题性，因为二人的画风有些违和：被誉为“股神”的巴菲特，信奉的是价值投资，曾痛批比特币是“老鼠药的平方”、是“赌博设备”，并预言“数字货币不会有好下场”，属于没有生产力的投机资产，比特币“那点儿有限的用处”与欺诈活动有关。而孙宇晨赖以发家的，正是加密货币。

Intriguingly, the luncheon was a lot more topical because of the “combined frame” of Buffett and Sun Woo's morning, because the two's drawings were a bit disconcerting: Buffett, who was known as a “gorgeous” and believed in value investments, had given bitcoins as “squares of rat medicine” and “gaming equipment” and predicted that “the digital currency will not end well”, which was an unproductive speculative asset, and Bitcoin, which was “a limited use” associated with fraudulent activities.

　　因而，这也被看成是“两种价值观的冲撞”。孙宇晨也许是想通过巴菲特午餐为其炒币行为“正名”，可在很多业内人士看来，巴菲特的惯有立场恰是对天价拍得巴菲特午餐的孙宇晨的讽刺。

As a result, it is also seen as “the collision of two values.” Sun Woo-moo may be trying to “show a proper name” for his money-grabbing behavior through Buffett's lunch. In the view of many practitioners, Buffett’s usual position is a sarcasm of Sun Woo-mun’s daily price of Buffet’s luncheon.

　　□仲鸣(媒体人)

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