作者：QBD 记者 林一
Author: QBD Reporter Lin I
编辑：薛婷
Editor: Xue Ting
“币圈的生意千千万万，不管熊市牛市，有这样一桩看似无门槛的生意，一直在疯狂揽金，他们是发币项目的送水者，众多炒币群幕后的操盘手。
& ldquo; millions of coin-circle businesses, regardless of the Cow City, with a seemingly unthing business that has been frenzying gold, they're water couriers for the money-sales project, and they're a lot of gamers behind the conglomerate. & nbsp;
以朱潘打造的Beecool为例，通过为发币项目拉群，在半年左右便盈利5.2亿多，并且其业务的运作模式多为外包，即团队主要负责对接买家——发币项目，然后将拉群等累活外包给其他运营者。
By way of example, Beecool, built by Chupan, earns more than 520 million dollars in six months or so, and its business model is mostly outsourced, i.e., the team is primarily responsible for matching buyers & mdash; — currency projects, and then outsources labors such as troupes to other operators.
运营者只需要添加足够多的微信或者telegram好友，建立庞大的数据库，帮区块链项目方拉群即可。据了解，10万人的电报群一天就可以拉满。如果登录交易所的2000多个项目方都有一个电报群和10个微信群的话，初步估计现在币圈已有20000多个社群。
Operators only need to add enough micro-mails or telegrams to create large databases to help block-chain projects. It is understood that 100,000 telegrams can be filled in one day. If each of the 2,000 projects on the exchange has a cable collection and 10 micro-messages, it is estimated that there are now more than 20,000 communities in the currency circle.
基层从业者需要付出的是每日长达12小时以上（有时候24小时）的辛劳，以及忍受工作的枯燥。但即便如此，依然有越来越多的人涌了进来，他们之中既有原来的社群运营老人，也有微商转身。
But even so, more and more people are coming in, both from the former communities that run the elderly and from micro-businesses. & nbsp;
吸引他们的是背后丰厚的回报。社群服务商至少每天入8万，基层从业者月收入在1万~2万之间。即使熊市当道，送水者依然不缺生意，造福神话仍在继续。
Social service providers enter at least 80,000 a day, and grass-roots operators earn between 10,000 and 20,000 a month. Even in the bear market, water deliverers are still in business, and myths continue to benefit.
注：本文内容主要来自QBD记者采访和网络公开信息，论据难免偏颇，不存在刻意误导。
Note : The content of this paper is mainly based on QBD journalists' interviews and online public information, and arguments are inevitably biased and not deliberately misleading.
底层小哥和币圈新贵看中的生意
{\bord0\shad0\alphaH3D}It's a new business for the bottom man and the currency.
“项目方要拉群，要马上。”王蒙（化名）的微信里传来这样一条消息。即使已深夜12点，他的手机却一直“叮叮”，震个不停。
& & ldquo; the project is about to trot, immediately. & & rdquao; Wang Mun's micro-letters send such a message. Even at 12 p.m., his cell phone has been running & ldquao; ding & rdquao; and it's shaking.
虽然王蒙身处二线城市，然而他从事的工作，劳动程度和收入均可比肩北上广深。毕竟，他进入的是新兴的区块链行业，日常工作是帮助区块链项目成立社群，并且运营好项目方的群，社群的成员便可以成为项目方未来可能收割的“韭菜”。
Although Wang is in a second-line city, he can do more work, work, and earn more than the north. After all, he has entered the emerging block chain industry, working daily to help the block chain project form a community and to run the group of project participants, so that members of the community can become & ldquao; & rdquao;
白天工作异常繁忙，“吃饭都要干活，很多时候都要通宵做服务，最早也要12点下班”。因为劳累，公司的同事大部分是男生，“女生干不了这活儿”。好在他还年轻，小身板够硬。当然，收入也很客观，有时候一个月近2万，有时候1万左右。
Working during the day is very busy & & ldquao; eating has to work, often working all night and working at 12 o'clock & rdquao at the earliest; because of labour, most of the company's colleagues are boys & & & & ldquao; girls can't do this & rdquao; and it's good that he's young and small enough to be tough. Of course, income is also objective, sometimes close to 20,000 a month and sometimes around 10,000.
这样的日子他已经持续了一年。白天，在公司他一般用电脑帮助项目方拉群和维护，同时，办公桌旁边，七八部手机同时充电，预备下班后项目方突然要拉群所用。这些手机的微信号里早就加满了人，而此刻，这些手机恰好发挥了价值。
He's been doing this for a year. During the day, at the company, he usually uses computers to help with the project's crowding and maintenance, while at the same time, seven or eight cell phones are charged at the desk, and the project side suddenly pulls after work. These phones are already full of people, and these phones are now of value.
搭上区块链列车，王蒙说自己赚得是辛苦钱，但有人却凭借“运气”身价上亿，比如币圈新贵——朱潘。
On board the block chain train, Wang Mun says he earns hard money, but some rely on &ldquao; luck & & rdquao; worth billions of dollars, such as currency rings & mdash; & mdash; & Chupan.
胖胖的朱潘爱笑，笑起来眼睛眯成了一条缝。如果说爱笑的人运气不会太差，有些讽刺的是，朱潘显然是这句话最好的验证。他黑掉薛蛮子账号获得千万投资，随后又依托深脑链获得百倍收益，一战成名。
The fat one, Chu Pan, smiled and stung his eyes. If it wasn't too bad luck for a laugher, it was ironic that he was clearly the best test of that. He blacked out the Xue Man's account and made millions of investments, and then paid hundreds of times in return for his deep brain chain and became famous in the first battle.
去年11月，币圈迎来大牛市。比特币价格一路高歌猛进，从年初的800美元一路涨到19000美元。伴随着大牛市，朱潘决定给项目方送水。在他眼中，"社群运营是区块链项目的刚需，上交易所的时候，对方会派尽调人员加到你的群里去看活跃度和粉丝数，此外，项目本身的运营更离不开社群，所以这一块很重要"。
Last November, the currency rounded up the Bull City. Bitcoin prices went up all the way, rising from $800 to $19,000 at the beginning of the year. With Big Bull, Chupan decided to send water to the project side. In his view, "Community operations are a necessity for block-chain projects, and when they go to the exchange, the other party will send all the people to your group to see the dynamics and fan numbers, and the project itself will be more indistinguishable from the community, so it is important."
如今看来，按照李笑来的标准，朱潘似乎具备做社群运营的天然优势。在今年4月，李笑来被泄露的录音中，他曾表示，“在这个世界里想达到那个目标，需要做几件事，第一件事情，你必须是个网红。有个人IP，然后有个社群”。
Today, according to Li’s laughter standard, Chu Pan seems to have the natural advantage of doing community operations. In April this year, Li’s laughter was leaked, he said, & ldquo; in order to achieve that goal in the world, a few things need to be done, the first thing you have to be a red one. There is a personal IP, and then a community & rdquo;
此时的朱潘，早已成为币圈新贵，显然符合网红的标准。在接受网易科技总监杨霞清采访时，朱潘把这一切归为运气，“作为90后来讲，天不怕地不怕，敢于追随梦想，同时也敢于梭哈，如果失败了，还年轻，还能从头来过，因为我们毕竟没有什么负担”。
At this point, Chupan has become a new currency, clearly in line with the criteria of red. In an interview with Director Yang Qing, he attributed all of this to luck, & ldquo; as a 90-year-old, he was afraid to follow his dreams, and dared to follow his dreams, and if he failed, he was young, and he could start from scratch, because we had no burden & rdquao;
看上去毫无交集的两人在同一块矿场掘金。不同的是，王蒙是不知名公司的底层员工，朱潘是号称有300万粉丝，身价上亿的Beecool创始人，而这样一门生意让他们后来成为了利益共同体。
The two people who seem to have no intersection are digging for gold in the same mine. The difference is that Wang Mon, the bottom employee of the unknown company, is called 3 million fans and a billion-dollar founder of Beekool, who later became a community of interests.
无门槛VS有门槛
回归到生意本身，做了十多年社群的老人杨明（化名）对铅笔道表示，“做社群看上去门槛不高，实际门槛也不高，有什么门槛呢？”
Back in business itself, the old Yang Ming, who had been a community for over a decade, said to the pencil tunnel, &ldquao; what threshold does it look like to be a community with no high threshold and no real threshold? & rdquao;
拉群有一套方法论。首先，需要足够多的人脉。一般而言，社群运营人员会混到项目方官方的电报群或者微信群里，将群内所有人的账号复制下来，添加其为微信好友或者电报好友。
First of all, there is a need for a sufficient number of people. In general, community operators mix with the project's official cable collection or micro-message, copying the account numbers of the group's owners and adding them to them as micro-letter friends or telegram friends.
据此，社群运营团队不断建立起庞大的数据库。建立数据库是一个慢活，往往需要几月时间，但一旦数据库有了规模，一切变得简单起来。“你的微信号或者电报号里有足够多的好友，你就随便拉呗。这个不进群，那个也会进。”杨明说道。
As a result, community teams are building large databases. The creation of databases is a slow process, often taking months, but once the database is large, everything becomes simple. & ldquo; if you have enough friends in your microscopic signal or telegram, just pull it. If you don't get in, that's in. & rdquo; Yang says.
但这样建立起来的社群往往粘度不高。“从想象上来说，项目方可能会觉得很有效果，因为你拉得都是区块链粉丝，如果项目很好的话，转化率就会很高。但其实这仅仅限于想象，比如你有一个微信，会拉很多人进各种群，但实际上你和他们也不熟，他们对项目也未必了解。”杨明表示。
But communities built like this tend to be less sticky. And & & ldquo; as you imagine, the project might be very effective, because you're a fan of block chains, and if the project is good, the rate of transformation will be very high. But it's limited to imagination, for example, that you have a micro-letter, that pulls a lot of people into groups, but you don't really know them, and they don't necessarily know the project. & & rdquao; Yang Ming indicated.
大部分社群运营团队并不对转化率负责，“转化率和项目好坏也有关系”。虽然社群运营人员都会说自己拉的是精准粉丝，但群的质量有好有坏。无论你是币圈还是链圈，在拉群人眼中，只要加上了微信好友，都是为了帮助他完成KPI。
Most community operators are not responsible for transformation rates & & & & & & & & ; & & & ; & & & & ;. While community operators will say that they are accurate fans themselves, the quality of the groups is good and bad. Whether you are a currency ring or a chain, in the eyes of the crowd, if you add a trusted friend to help him complete KPI.
区块链从业者钱冰（化名）曾表示，自己总是莫名其妙被拉到很多群里，但其实自己对项目并不了解，进去了也几乎不发言，有时候还会把群退了。但胡亮表示，退了没关系，这个退了，还可以找下一个，反正最终目标是交给项目方一个500人的微信群。
The block chain operator, Money and Ice, once said that he had been dragged into many groups for no reason, but that he did not know the project, went in, barely spoke, and sometimes retreated. But Huqiang said that it was okay to back off, and that it was possible to find the next one, and the ultimate goal was to give it to a group of 500 people.
简简单单拉群，这似乎是无门槛的生意。但能否持续获得项目方的加码，需要足够多的资源。对比之下，成立不到一年的Beecool已经帮助300多个项目做社区，而另一家成立一年多的社群运营团队仅仅服务了十几家项目。这其中，或许朱潘在币圈的影响起到了一定作用。
By contrast, Beecool, which has been established for less than a year, has helped more than 300 projects to become communities, while another, which has been set up for more than a year, has served only a dozen projects. Among these, perhaps Chupan’s influence in the currency circle has played a role.
普通的项目群和大佬群有明显的区别，后者需要以拥有币的数量作为准入劵。“大家会捆绑在一起帮助项目方投票上币，你有10万个ETH，我有10万个ETH，大家捆绑在一起，谁能上火币，谁能上OK，就是我说了算的。投完之后才能收到收益。”这些决定了项目方是否能上交易所的持币大佬们聚集在一起，他们目的性强，平常言语不多，行动却极其一致。
There is a clear difference between the common group of projects and the big group, which needs to have access to the amount of money they own. & & ldquo; you'll be tied together to help the project party vote, you'll have 100,000 ETHs, I'll have 100,000 ETHs, you'll be tied together, I'll take care of whoever gets the gun.
半年5.2亿
Half a Year 500 million
这看似无门槛的生意，如今吸引越来越多人想来分一杯羹。除去币圈新贵，还有原本就做社群运营的老人，亦有嗅觉敏锐的微商。
This seemingly non-threshold business now attracts a growing number of people who want to share a piece of money. Besides the new value of the currency, there are old people who are already working in the community, as well as microscopic microscopic microscopic microscopics.
他们形成了这门生意的不同派系，要价不尽相同：电报群0.8元/人~2元/人不等，微信群800元/个~3000元/个不等。然而，他们对买家的许诺却一致：自家的粉丝很精准，都是炒币的。
They formed different factions of the business, with different prices: telegrams of 0.8 dollars/persons ~ 2 dollars/persons, and micro-credits of 800 dollars/persons ~ 3,000 dollars/persons. However, their promises to buyers were consistent: their fans were accurate and they were narrated.
王蒙表示如果项目方直接找Beecool做社群，费用和直接找自己的公司存在一定的差别，“他们的要价差不多是我们的5倍”。同时，自己公司的平台平时会承接一些Beecool的业务，“他们就是一个外包公司，他们是一包，我们是二包，他们主要负责维护项目方”。维护好了项目方，钱才可以源源不断地送来。
Wang Mon says that there is a difference between the cost and the cost of going directly to Beecool as a community, and going directly to their own company, & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & ; & & & & & & & & & & & ;, & & & ) & & & & & & & & & & &, & & & & & & & ) & & & & & & & & & & & & & & & &, & & & & & &, & & & & & & & &, & & & & & & & &, & & & & & & & &, & & & & & & & & & & & & & ) & & & & & & & & & & & & & & & & & & ) & & & & & & & ) & & & & & & & & & & &. & & & & & & & ) & & & & ) &. & & & & & & & & & & & & ) & & ) & & & & & & ) & & ) & & & & & & & & ) ) & & & & & & & & & &
如果要负责运营，价格则需要另算。以电报群为例，有人要价4万/月，有人直接要数字货币：8个ETH。但大部分情况下，代运营只负责活跃度，不为转化率负责。
If you are responsible for the operation, the price will have to be different. In the case of the cable collection, for example, some people ask for 40,000 per month, and others ask for a digital currency: eight ETHs. In most cases, however, surrogate operations are only active and not responsible for conversion rates.
运营并无多少新意。每一个项目方的社群里一定要有几个自己人。这些人在群里经常不断地对话，营造群很活跃的气氛。
There's nothing new about running. Each project has to have a few of its own people in the community. These people talk constantly in the community and create a dynamic atmosphere.
王蒙表示，自己的团队有一套运营方式。客服负责维护社区，解答问题，配合水军。而水军就是负责在社区里聊天，说项目利好，带动活跃度，配合项目方推广、做活动、唱空、拉盘等。
Wang Mun states that his team operates in a way that protects the community, answers questions, and cooperates with the navy. The navy is responsible for talking in the community, saying that it is a good project, that it is active, that it works with the project, that it does its work, that it does its work, that it does it, that it does it, that it does it, that it does it, that it does it, that it does it, that it does it, that it does it, that it does it, that it does it, that it does it, that it does it, that it does it, that it does it, that it does it, that it does it, that it does it, that it does it, that it does it, that it does it, that it does it, that it does it, that it does it, that it does it, that it does it.
朱潘在接受某区块链媒体采访时表示，Beecool会给群里的用户，每天发放福利，以及红包，也会找美女福利出来给大家做互动。同时，辅以机器人维护管理，自动追踪用户聊天关键词，自动回复等。
In an interview with a section of the chain media, Chupan said that Beecool would give users in the group daily benefits, as well as a red bag, and would get beautiful women’s benefits to interact with each other. At the same time, it was supported by robotic maintenance management, automatic tracking of user talking keywords, automatic responses, etc.
除去拉群和运营，大部分社群服务商还提供其他服务。比如微信炸群，一条内容，早晚各一次，则需要支付近万元费用。
Most social service providers provide other services, in addition to pulling and operating.
无一例外，乘着币圈的东风，不少人获得不菲收益。
Without exception, many people have benefited from the wind of currency circles.
在前期数据库建设好的情况下，完成10万人规模的电报群，也只需要一天。照此计算，社群运营服务商一天最低便可以收入8万，这还不计算运营等其他服务的收入。
If a previous database is in place, it will take only one day to complete a cable collection of 100,000 people. On this basis, social service providers can earn 80,000 a day at a minimum, which does not count income from other services such as operations.
朱潘在接受采访时，曾公开表示，Beecool从11月份到2月份的季度财报是47000个以太坊，开发三个月的盈利大概是3.7亿人民币，从2月份到5月份，大概是32000个以太坊，盈利1.5亿人民币。短短半年，盈利5.2亿。
In an interview with Chu Pan, it was publicly stated that Beecool's quarterly financial reports from November to February were 47,000 Etherias, and that three months of development had a profit of approximately RMB 370 million, and from February to May, it was approximately 32,000 Etherias, with a profit of RMB 150 million. In a short period of six months, it was RMB 520 million.
如今，社群似乎成了项目方的标配。在3月28日接受采访时，朱潘表示，Beecool已有300万粉丝，大概四百多个5000人QQ群，还有微信，电报群等等。根据非小号消息，现在上交易所的项目有2000多个，如果每个项目方都有一个电报群和10个微信群的话，初步估计现在币圈已有20000多个社群。
In an interview on March 28, Chu Pan said that there were 3 million fans in Beecool, some 400 or 5,000 QQQ groups, micro-mails, telegrams, and so on. According to non-microphone news, there are now more than 2,000 projects on the exchange, and it is estimated that there are now more than 20,000 communities in the currency circle if each of the project players has a cable collection and 10 micro-messages.
但这些社群并非真正活跃。一位币圈人士告诉铅笔道，自己所在的项目群几乎没什么人说话，币价已经跌到3分钱，跟死了差不多。
But these communities are not really active. One currency-cooper told the pencils that his group had hardly a voice and that the currency price had fallen to three cents, almost as much as it was dead.
今年3月以来，币圈步入熊市。不少项目一上线交易所便破发，但这似乎并没有影响这些社群操盘手的生意。比如已经加入了区块链社群运营一年的王东（化名），其团队服务了几十家项目。当铅笔道记者向其咨询业务时，他表示，近期业务排满，有需求等到月中。于是，短短沟通了几句，便以“有业务再联系，我得去跟别的客户聊了”结束了对话。
Since March, the currency has entered Bear City. A number of projects have broken down at the start of the online exchange, but this does not seem to affect the business of these communities. For example, Wang Dong, who has been a member of the block chain community for one year, has been working on dozens of projects. When a pencil-track journalist consulted with him, he said that there was a need to wait until mid-month.
熊市当道，他们并不缺“金主”。
Bear City, they're not short of & ldquao; gold owner & rdquao;
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